Restaurants Development Co., Ltd. (RD), a KFC franchisee, is set to spend at least 2 billion baht to expand its business in Thailand during 2019-22. "We are extremely optimistic about the long-term growth of this chicken category, so we will continue to open 30-35 new KFC restaurants a year in Thailand for the next four years," Andrew Norton, chief executive of RD, said during the opening of the country’s 700th KFC branch at a PTT petrol station in Krathum Baen, Samut Sakhon
The company already spent 1 billion baht to expand its business in the past two years. It now operates 169 KFC branches. RD plans to open at least 30 new restaurants next year, bringing the total to at least 200 branches. Each will require an investment of 10-20 million baht depending on the site.
About half the new stores will open in the northeastern region, and the remaining branches will open in Bangkok and the South. Of the 700 KFC restaurants now operating in Thailand, 531 branches are being run by other franchisees, with 258 operated by Central Restaurant Group and 273 by QSR of Asia (QSA).
"We will become more aggressive in expanding our stores, especially the drive-through model, outside Bangkok next year," Mrs Waewkanee Assoratgoon, general manager, KFC, YUM Restaurants International (Thailand), said.